Zamm'z - 100% GOOD
Ryan Zammit, San Diego legend and namesake of Southern California's hottest new condiment, Zamm'z Hot Sauce, reached out to me to create an eye-catching way to showcase the brand across social media. The resulting series of videos highlight the unique flavor and essence of each specific sauce while maintaining an overall consistent and identifiable look.
After Effects and Cinema 4D were no match for the big, bold flavors, so I turned to Houdini, which ended up being the perfect tool to simulate smoky habaneros, juicy jalapenos, and cascading cayennes.
